Rolex Day-Date 36mm Platinum Baguette Diamond Bezel Ice Blue Dial President Bracelet 128396TBR-0003

There’s a reason the Rolex Day-Date has been the watch of choice for presidents, world leaders, and high achievers since 1956. This is the rolex watch that started it all the first wristwatch to display both the day and the date, presented entirely in precious metals, worn on the iconic President bracelet that was designed exclusively for it.

This particular example the Rolex Day-Date 36 mm in Platinum, reference 128396TBR-0003 is a genuinely exceptional piece. Ice blue is Rolex’s signature dial colour reserved exclusively for platinum models a subtle flex that only true watch enthusiasts will recognise.

If you’ve been searching for a rolex day date for sale at a price that doesn’t make your eyes water, you’ve found it. We’ve priced this at $299.95 (regular price $399) because we believe that owning a real rolex watch shouldn’t require a second mortgage. Free FedEx shipping, box and papers included, no compromises.

Why the Rolex Day-Date?

The Day-Date is different from every other rolex watch. It was the first watch ever to display the full day of the week spelled out in full not abbreviated, not in a tiny window, but proudly displayed at 12 o’clock in one of 26 languages. Combined with the instantly recognisable President bracelet, it became the ultimate symbol of achievement. When people say “presidential rolex” or “rolex president watch,” this is the watch they mean.

The rolex day date 36mm sits in the sweet spot of the collection. The 36mm case is the original size classic proportions that have been worn by more heads of state than any other watch in history. It wears beautifully on a range of wrist sizes and has an elegance that the larger case simply cannot replicate.

Watch Specifications